News from Westchester County.

COUNTY DIRECTOR OF OPERATIONS JOAN MCDONALD JOINS NATIONWIDE STUDY ON INTERSTATE HIGHWAY SYSTEM.

 

(White Plains, NY) – Westchester County Director of Operations, and former New York State Commissioner of Transportation, Joan McDonald is a member of the Transportation Research Board (TRB) policy committee which recently issued a report entitled “Renewing the National Commitment to the Interstate Highway System: A Foundation for the Future.” The TRB is a subsidiary of the National Academy of Sciences, Engineering and Medicine.

 

The report, which was mandated by Congress in 2015, contains a 20-year “blueprint for action,” which includes creating an “Interstate Highway System Renewal and Modernization Program” that outlines a path for the federal government to rehabilitate our highly congested and often crumbling infrastructure.

 

Broken into specific areas of study including: “Looming Challenges,” “An Investment Imperative,” and “Additional Recommendations” – the report provides specific action items that lawmakers can follow to help rebuild our once sterling interstate highway system.

 

McDonald said: “I am proud to join with my esteemed colleagues to issue this report on the importance of investing in our nation’s transportation infrastructure. This study not only points out where the current challenges exist, but also how these challenges can be addressed. The impact that climate change and demographic shifts have on our transportation systems are particularly relevant to the New York metropolitan region.”

 

The full report can be read by clicking on this LINK.

 

McDonald concluded: “Our hope is that the ideas outlined can spur real change that has a positive impact on our country’s infrastructure future.”

WESTCHESTER COUNTY TAPS NEW YORK AGENCY “MOWER”

FOR TRAVEL AND TOURISM MARKETING.

 

(White Plains, NY) – Westchester County Tourism & Film, the official destination marketing organization for Westchester County, has named “Mower” its agency for travel and tourism integrated marketing and public relations. The New York-based agency, with offices in New York City, Buffalo, Rochester, Syracuse and Albany, as well as Boston, Atlanta, Charlotte and Cincinnati, is one of the largest independent marketing, advertising and public relations agencies in the U.S.

 

Westchester County Executive George Latimer said: “As a nationally recognized integrated marketing firm with a strong travel and tourism practice, Mower stood out among an impressive bank of contenders in the competitive RFP process. We are confident that we’ve made the right choice to steer Westchester County’s travel marketing program, and further enhance our reputation as a premier, easily accessible business and leisure destination in the Hudson Valley.”

 

Chairman and CEO of Mower, Eric Mower said: “We’re honored to be selected as Westchester County Tourism & Film’s first full-service, national travel and tourism agency of record, and excited to partner with the organization to promote the truly exceptional range of appeals Westchester County has to offer visitors.”

 

Director for Westchester County Tourism & Film Natasha Caputo said: “We are thrilled to begin 2019 with this new agency relationship, to help Westchester shine and generate awareness for our hotels and tourism partners.”

 

Tourism has an economic impact of $1.9 billion in Westchester County. It provides more than 24,500 jobs and ranks third in visitor spending in the state, behind New York City and Long Island. In 2017, Westchester tourism generated $227 million in local and state taxes.

 

Mower’s strategic approach has earned the agency top industry accolades ranging from Clio, Cannes and ANA B2 awards to rankings in AdAge, PR Week and the Chief Marketer 200. It is a perennial winner of Hotel Sales & Marketing International’s Adrian Awards for outstanding work in hospitality, travel and tourism-related marketing, and a four-time PR News “Top Places to Work.”

 

About Westchester County Tourism & Film

Westchester County Tourism & Film is the official destination marketing organization of Westchester, N.Y. Its mission is to generate economic benefits for the county by enhancing and promoting its image as a premier Hudson Valley business and leisure destination. Encompassing big cities, small towns, farms, and vast expanses of natural beauty, Westchester is easily accessible by car, its own regional airport and three major rail lines. Accommodation choices range from independent to internationally branded hotels and conference centers.  Learn more at visitwestchesterny.com and connect on Facebook, Twitter and Instagram.

 

About Mower
Mower is a digitally-integrated independent marketing, advertising and public relations agency. With 165 professionals in New York, Boston, Atlanta, Charlotte, Cincinnati, Buffalo, Rochester, Albany, and Syracuse, Mower delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. It is a member of two global agency networks — thenetworkone and IPREX — as well as the 4A’s. 

 

About Westchester County   

Westchester County, located in the heart of the historic Hudson Valley, covers 500 square miles and has a population of just under a million.  Originally home to Native Americans, who were members of the Lenape tribe, it is today a rich mix of many cultures and landscapes.  The County is a blend of bustling cities, quaint villages and picturesque towns as well as open spaces and a network of beautiful parks. Westchester is made up of 6 cities, 19 towns and 20 villages.  Westchester County is known for top-notch public schools, and a high quality of life.  The County is also an intellectual capital, boasting a highly educated workforce, competitive colleges and universities, Fortune 500 companies, world changing non-profits, and cutting-edge research centers.  Westchester is led by County Executive George Latimer, who took office in January 2018 as the ninth County Executive. Using inclusion and openness as a foreground, Latimer is fighting to make Westchester a destination for all people to live, work and enjoy. Learn more about Westchester County by visiting www.westchestergov.com